1
Poor timing
New companies often make supplier decisions quickly. Campaigns need to reach them while the need is live.
New-company acquisition, made measurable
Reach new limited companies before they choose their suppliers.
Fully managed direct mail campaigns for accountants, brokers, finance providers and business services firms that want to win newly formed companies as customers — without needing to understand data, print, postage or mailing operations.
Join the thousands of businesses using mail campaigns to gain new customers and fuel growth.
The problem
Most new-business mail is late, generic and impossible to measure.
Newly formed companies need suppliers when they launch, but most outreach is late, generic and unmeasured. We make the channel simple: targeting, creative, data, print, postage, tracking and monthly optimisation handled end to end.
2
Weak propositions
A generic sales letter is easy to ignore. The offer needs to be relevant to a newly formed company.
3
No attribution
Without dedicated tracking, it is hard to know which campaign, message or audience created the response.
How it works
We do everything, so you can focus on running your business.
From targeting and data to creative, print, postage, response tracking and monthly optimisation, Boomerang IQ manages the full campaign end to end.
1
Understand
We start with your offer, ideal customer, target geography, sales process and what a good response looks like.
2
Target & create
We define the audience, source the data, write the copy and produce a simple, professional campaign pack.
3
Print & mail
We manage print, fulfilment and postage, so the campaign lands without you handling the operational detail.
4
Measure & optimise
Dedicated telephone numbers track response. We report performance each month and recommend what to improve next.
Who it’s for
Built for businesses that need new company customers.
Ideal for firms with a clear proposition, a valuable customer relationship and a team that can respond quickly when new enquiries come in.
Best-fit sectors
Best suited to businesses that can offer immediate value to a newly formed company.
Accountants
Insurance brokers
Finance providers
Payment providers
Virtual offices
Website agencies
Business services
Worked example
What response would make the campaign pay?
The numbers below show how a campaign could look for an accountancy firm targeting newly formed companies.
Example: accountancy firm
An accountancy firm uses Boomerang IQ to contact 5,000 newly formed companies each month. If even a small percentage become clients, the recurring value can significantly outweigh the monthly campaign cost.
| Metric | Low | Medium | High |
|---|---|---|---|
| Response rate | 0.1% | 0.2% | 0.3% |
| Customers mailed pcm | 5,000 | 5,000 | 5,000 |
| New customers pcm | 5 | 10 | 15 |
| Profit per customer per year | £1,800 | £1,800 | £1,800 |
| Average life | 3 years | 3 years | 3 years |
| Total income | £324,000 | £648,000 | £972,000 |
| Total cost pcm | £3,500 | £3,500 | £3,500 |
| ROAS | 7.7 | 15.4 | 23.1 |
Low case 0.1% response
Customers mailed pcm5,000
New customers pcm5
Profit per customer pa£1,800
Average life3 years
Total income£324,000
Total cost pcm£3,500
ROAS7.7
Medium case 0.2% response
Customers mailed pcm5,000
New customers pcm10
Profit per customer pa£1,800
Average life3 years
Total income£648,000
Total cost pcm£3,500
ROAS15.4
High case 0.3% response
Customers mailed pcm5,000
New customers pcm15
Profit per customer pa£1,800
Average life3 years
Total income£972,000
Total cost pcm£3,500
ROAS23.1
Assumptions: 5,000 customers mailed per month, £3,500 total campaign cost per month, £1,800 annual profit contribution per new customer and a 3-year average customer life. This is an illustrative example only. Actual pricing and performance will depend on targeting, campaign scope, volume, commitment length and sales follow-up.
Packages
Start with a campaign. Build into a repeat acquisition channel.
Campaigns are tailored around your target audience, volume, geography and commitment length, with discounts available for higher volumes and longer campaign commitments.
Starter campaign
For testing a market, geography or offer.
500–1k packs
- Campaign brief and copy
- Simple A4 letter creative
- Plain envelope print pack
- Dedicated phone number
- Basic response report
Monthly campaign
For firms ready to run a repeat acquisition channel.
2.5k packs/month
- Monthly targeting and data pull
- Copy and creative optimisation
- Print, post and fulfilment
- Tracked campaign number
- Monthly performance report
Growth campaign
For larger firms wanting regional or national volume.
5k–10k packs/month
- Segmented audience strategy
- Multiple campaign variants
- Territory/category planning
- Advanced response tracking
- Quarterly optimisation review
Why Boomerang IQ
Direct mail without the operational headache.
We turn mail into a managed acquisition channel: planned, delivered, tracked and improved every month.
↗
Fully managed
You do not need mailing expertise. We manage the campaign from brief and targeting through to print, postage, tracking and reporting.
☎
Measured monthly
Dedicated telephone numbers help show which campaigns generate response, so performance can be reviewed and improved each month.
⚑
Controlled scale
We avoid over-mailing by segmenting campaigns by geography, category and target audience.
Want to test a Boomerang IQ campaign?
Book a short call to discuss your offer, target audience, likely volumes and whether the economics work.